The current digital world has changed the entire dynamics of communication across all age levels, the way we work, live and the way we make and maintain friendships have so far taken a different twist. The advent of email destroyed letter writing and then came in the social media which not only changed the speed at which people can communicate but also changed the way what people say to each other as they fit it into a few characters as possible.
Social media quickly break down personal barriers and there are various social media platforms such as Facebook, Twitter, Snapchat, Instagram and Pinterest to name a few to do so. The SEO services Melbourne providers say that social media is highly beneficial for businesses.
Let’s take a look at how all these social media platforms are affecting the way we communicate.
Create a sense of urgency
Social media platforms have manifested the need to constantly update and share our lives on the internet. The need to share and be shared has grown immensely, people tend to immediately share the content they like with friends and family with little effort and businesses can take advantage of that by sharing engaging content that easily gets shared. This helps in brand awareness and ROI. You can share photos, videos, other people’s videos, your personal thoughts and whatever you want. Whether it is posted forever on a timeline or for 24 hours in a Snap, a picture is worth a thousand words and social media has created the perfect medium to share these visual stories.
Provide an inside perspective of faraway places
Social media has enabled people all over the world to share their story giving an inside perspective of foreign places. People are able to get a peek at what life in other cities, states and countries is like. Snapchat has been the foremost platform to do so. Not only that, it is also an ideal platform to share student events, football games, community outreach and more. Businesses can leverage this platform as it provides real-time social media marketing giving the audience direct access to live events. Businesses can use it for product launches, trade shows or one-of-a-kind event like the 100th customer to shop in your store. It gets the audience excited as you provide a different and more authentic view of what’s going on at the event.
Customisation of digital messages
Customising content does not mean choosing how long a picture is able to be viewed or writing caption to accompany the picture. Snap and Insta have taken storytelling to a whole new different level enabling users to draw, write, sticker and filter their pictures to add a personal touch and have fun doing it. Both Snapchat and Instagram have features allowing users to transform into a myriad of animals, characters and even people using the smart filters. For businesses, it helps create brand awareness and helps engage and interact with their consumers.
The above-mentioned are few ways how social media has changed the way we communicate and how it’s helpful for businesses.